Silence, Brand! 09.10.24
🦀 we found celebrity 6 before we got GTA 6 + chimp crazy + he ‘chill guy' whose ‘whole deal' is that he's ‘lowkey'
we tried to kick out some nonchalant news pre-debate but obv that’s not going to happen bc that dang ol orange man is trying to say that immigrants in ohio are EATING CATS (???)
first of all: that’s racist
second of all: not very skibidi
:::other things:::
is chimp crazy the new Tiger King?
probably yes in a sense that we’re looking forward to seeing a lot of Halloween costumes of Tonia Haddix
fun fact: Tiger King recently endorsed Trump, despite not having his jail time pardoned by the former president in 2021"
(these are just things that take up space in my brain, so now they’re here. in this substack)
and if none of this feels good,
just reinvent yourself as a chill guy who’s whole thing is that he’s low-key
ON TO THE VIRAL TOPICS
🦀🦀🦀
The Schoolboy 9 documentary is the most disturbing thing you’ll watch all year (Dexerto)
The smartschoolboy9 documentary by YouTuber Nick Crowley delves into one of the internet’s most unsettling rabbit holes. It features an adult posing as a child across various social media platforms, sharing disturbing content that grows progressively more sinister. The investigation revolves around several Instagram accounts, including @truth_sticks_11, which share images and videos that appear either AI-generated or heavily edited. The content, often involving school uniforms and high-heeled boots, has alarmed many viewers due to its disturbing nature.
Trump Supporters Flood Social Media With Viral Hoax About Migrants Eating Cats and Ducks (Gizmodo)
Supporters of Republican presidential candidate Donald Trump flooded a social media platform with images of cats and ducks in response to a racist hoax about Haitian immigrants eating pets in Springfield, Ohio. The hoax, amplified by Trump's running mate JD Vance, was based on a fabricated Facebook post and quickly debunked by local authorities. The incident reflects a broader trend of spreading false and racist narratives about immigrants as the election race heats up.
'Chimp Crazy' Star Tonia Haddix Would Change (Almost) Nothing (Rolling Stone)
Tonia Haddix, the central figure of HBO's Chimp Crazy, expresses frustration with the media attention and the documentary's portrayal of her intense relationship with her pet chimpanzee, Tonka. Haddix regrets her involvement with the documentary crew and the lies she told, and hopes to see Tonka again despite facing legal and financial challenges.
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Celebrity Number Six explained: How a five-year-long Reddit mystery finally just got solved (The Tab)
The mystery of Celebrity Number Six, a Reddit saga that lasted five years, has finally been solved. Spanish model Leticia Sardá has been revealed as the elusive celebrity, ending the debate that captivated the internet and spawned its own subreddit dedicated to uncovering her identity.
YouTuber pulls off ‘greatest social experiment’ by losing 250lbs in two-year prank (The Independent)
YouTube star Nikocado Avocado recently revealed a shocking transformation, claiming to have secretly lost 250 pounds over the course of a few months. The popular content creator, known for his food-related videos, surprised fans with his new look after maintaining a different appearance for years, sparking curiosity and speculation among his millions of followers.
The 'Chill Guy' Whose 'Whole Deal' Is That He's 'Lowkey' Explained (Know Your Meme)
The "My New Character" meme, created by Twitter user @PhillipBankss, features a nonchalant anthropomorphic brown dog wearing a grey sweater, blue jeans, and red shoes. The meme has gained popularity on TikTok, where users have adopted it and created various iterations, turning it into an exploitable meme. The original artist, Philb, has expressed some frustration with the meme's TikTok fame, emphasizing that the character is a "chill guy" who "lowkey doesn't give a hoot."
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There’s a Stranger in My Bed
TikTokkers are using this Katy Perry edit to describe what dating feels like.
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9 Picture CapCut
Sometimes there’s just a silly little CapCut template with nine pictures of your favorite pet. That’s nice 🙂
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“Can you break it down for me?”
TikTokkers are pulling out their sickest dance moves in response to complicated questions.
Pose for the fans
TikTokkers are using this CapCut template to show a roundup of their favorite categories with a video game-style intro.
“Can you sign this?”
TikTokkers are poking fun at athletes by asking them to autograph old (cringe) photos of themselves.
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Tinder-Elf collab encourages singles to date with confidence (The Drum)
The Viral Lenox Spice Village Is Officially Coming Back for 2024—and at Its Original 1989 Price (BHG)
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How the elections are shaping influencer marketing, from brand strategies to social media spending (DigiDay)
TikTok Adds Instagram Notes-Like Feature to Inboxes (Social Media Today)
Instagram Adds New DM Engagement Options (Social Media Today)
Nearly 40 states back surgeon general’s social media warning labels (The Verge)
Harris-Walz Debate Bingo Cards (store.kamalaharris.com)
The White Stripes Sue Donald Trump (Pitchfork)
Colbert and Kimmel respond to Trump wanting to make their shows illegal (Mashable)
The Dare Suits Up for His Moment in the Spotlight (Hypebeast)
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Enable 3rd party cookies or use another browserKendrick Lamar to Headline 2025 Super Bowl Halftime Show (Billboard)
Childish Gambino Postpones Remaining North American Tour Dates for Health Reasons (Pitchfork)
Fyre Festival II Announced With $1.1 Million Ticket Package Option (Stereogum)
Scripps Closes Upfront With Huge Demand for Women's Sports (AdWeek)
According To Pinterest, Jelly Is Going To Rule Fall — Here's The Brand That's Leading The Pack (Home & Texture)
The new Carmen San Diego game will let you play as Carmen San Diego (Engadget)
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The lightning cable is dead: Every product at the Apple event uses USB-C (Mashable)
Amazon is allowing Audible narrators to clone themselves with AI (The Verge)
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Online, led by social media, overtakes TV as the most popular source of news in the UK, Ofcom says (Tech Crunch)
The Weeknd Drops His New Single "Dancing in the Flames" Music Video Entirely Shot on iPhone 16 Pro (Hypebeast)
RIP, James Earl Jones (NPR)
HBO Takes ‘Bottoms’ Star Rachel Sennott’s Comedy to Series (Hollywood Reporter)
Terrifier 3's marketing budget gets stretched by a new tactic: Art the Clown randomly sends fans a hilariously low amount of money (Yahoo!)
Harris-Walz Debate Bingo Cards (store.kamalaharris.com)
Silence, Brand! is an internet culture and marketing newsletter compiled by unhinged brand marketing professionals—an elite army of internet idiots.
Thank you to this installment’s contributors: Ryan Benson, Dayna Castillo, Lenny Leithauser, David Cline, Dejaih Smith, and Benton Williams
The Lenox spice village news is MAJOR. Been anticipating it for weeks even though I cannot currently afford a porcelain village of spices. Perhaps I can one day scrape together the funds for a wee hamlet