Silence, Brand! 09.25.24
🦀 She deserves the purse + Brokey redemption + Detroit's failed Bridgerton Ball + FE!N + MAMAcore💜 + Microwave edits + Bog butter
things youre about to see
- the brokey challenge redemption arc
- a couple kinda cringe dances (but if you embrace the cringe, it doesn’t affect you — +1000000 aura)
- a big ol block of butter
- some amazing acts of kindness around the struggles of motherhood
- MAMAcore aka the mashup of “mama, a girl behind you” and the motivational vibes of #hopecore
dang now that we’re looking at it, this issue is full of some feminine energy
love that for us <3333
She Deserved the Purse: See The Viral TikTok Inspiring Acts of Kindness for New Moms (The Every Mom)
The "she deserved the purse" TikTok trend has gone viral, shedding light on the sacrifices mothers make for their children. The trend involves hiding money in baby items throughout stores, allowing moms to "buy the purse" or any item they want for themselves. This heartwarming movement has inspired acts of kindness and garnered emotional responses from many, highlighting the challenges and sacrifices of motherhood.
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VICE Magazine Is Coming Back (VICE)
VICE Magazine is making a comeback with a new subscription service, featuring a global search for emerging photographers and long-form reporting from around the world. The magazine will also include music reviews, confessions, and guides to party cities, with a promise of online exclusives and extended films. Get ready for the return of VICE Magazine and its wild stories, arguments, and stupid jokes!
JoJo Siwa Wears Bedazzled Bulge and Nipple Top on ‘Ladygunn Magazine’ Cover (US)
JoJo Siwa made a bold fashion statement on the cover of Ladygunn Magazine, sporting a bedazzled corset with a unique twist and vibrant makeup. The singer's eye-catching ensemble and glam look sparked mixed reactions from fans, with some praising her bold style and others expressing confusion.
Apple dance is the new 22 hat
During the Sweat tour, charli xcx showcases select dancers on the big screen performing the viral Apple Dance, similar to how Taylor Swift would pick a lucky fan to wear the 22 hat. Occasionally, the featured dancer is well - known, while other times it' s someone getting their shot at 15 minutes of TikTok fame.
Waffle House Worker Fired After Filming Latto’s “Brokey” Challenge On The Job (Shine My Crown)
A Waffle House employee was reportedly fired for participating in Latto's viral "Brokey" Challenge while on duty. The video, featuring employees dancing to the song "Brokey," led to her termination and has sparked a debate about the restaurant chain's management.
UPDATE: Latto hopped in to make it right and crowned the former Waffle House employee the winner of the $10,000 Brokey challenge.
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Donegal farmer uncovers 22kg slab of ancient bog butter (MSN)
Bog butter is an ancient form of preserved dairy or animal fat and can be found in the cool, oxygen-poor depths of Ireland’s peat bogs. A farmer in Donegal has unearthed what may be one of the largest ancient slabs of bog butter ever discovered on the island of Ireland. A local archaeologist has said that the find, which is estimated to weigh between 22kg and 25kg, could be the “one of the biggest” of its kind ever recorded in Ireland.
The viral 'Goodbye Meta AI' post on people's Instagram Stories doesn't actually protect their data (Yahoo!)
Hundreds of thousands of users are sharing a message on Meta's platforms about protecting their social media profiles from being used by the company and AI. However, this message doesn't actually provide any protection, and Meta can use publicly shared posts and photos to train its AI models according to its terms and conditions. Users cannot retroactively opt out of these terms, and there is no available way for U.S. users to stop Meta from scraping public posts.
‘Bridgerton Ball’ Experience in Detroit Being Called a “Scam” and “Complete Chaos” (Hollywood Reporter)
The "Detroit Bridgerton Ball" held in Michigan turned out to be a disappointment for attendees, with reports of disorganization, sparse decor, and unexpected entertainment. The event, not affiliated with Netflix's official "Bridgerton" experience, left some guests feeling misled and dissatisfied, prompting the event organizer to issue an apology and commitment to address the concerns raised by attendees.
Fein Fein Fein (KYM)
Fein Fein Fein refers to a series of video memes based on a viral video of a group of white boys singing Playboi Carti's verse on Travis Scott's song "FE!N" in which he repeats the word "Fein!" The male voice in the concert video, however, sounded odd and drew comparisons to Elvis Presley, among other characters with deep voices. The original video was posted to TikTok in mid-2024, leading to memes and parodies in the following months.
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Viral Chaos Hippo Moo Deng Is Getting Her Own 24-Hour Live Feed For Fans & Sign Me The Fuck Up (Pedestrian)
”Moo Deng — the sweet, squishy baby hippo named after a meatball at Thailand’s Khao Kheow Open Zoo — is officially getting her own 24-hour live stream thanks to her viral stardom.”
Talk Tuah Podcast Meme
Users are creating spoof photos and summaries of fictional guests and topics discussed by the "Hawk Tuah" girl, Hailey Welch.
MAMAcore
TikTok users have transformed the literal meaning of "girl behind you" into a metaphorical and optimistic message of"girl behind you, woman in front of you, "accompanied by motivational affirmations.
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120 FPS
TikTokkers are sharing high frame rate and 4K videos, joking that the videos are so powerful they will cause phones to lag.
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Perfect Pitch Challenge
This TikTok filter challenges users to play a game while singing scales. Users discovered that screaming bypasses the need to complete the game.
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Fox & Hound
TikTokkers are braiding their hair to resemble the ears of the characters in Disney' s The Fox and the Hound.
Microwave Edit
Boomerangs are making a comeback as TikTokkers spin around to showcase their outfits, mimicking the rotating motion of microwave lazy Susans.
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Maps
If you like the song "Maps" by the Yeah Yeah Yeahs, you'll hate this dance trend associated with the song.
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Hear me out cake
"Hear Me Out" cakes, also known as "Smash" cakes, are an updated version of the candy salad trend. Instead of trauma - dumping while adding candy to a bowl, TikTokkers are adding decorated cake toppers with pictures of their celebrity crushes to cakes. The trend began with typical crushes like Kylo Ren, but it has expanded to include unconventional crushes like Moe Doodle from the Doodlebops.
Good Read: Nutter Butter Committed to the Bit—It Paid Off a Year Later [
/ ]
Brand ad jingles return thanks to Ozempic, Dude Wipes, Jardiance (AdAge)
Shelf is a social network based on the media you consume (Tech Crunch)
Why is this Michigan school district suing social media companies? (Mashable)
TikTok
TikTok brings its paid subscriptions to more creators (Mashable)
TikTok revamps search ad platform by launching keyword controls (AdAge)
TikTok Music is finally shutting down (Mashable)
Good Read: does this tiktok trend show we're in a post-acab world? [
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Discord
Why Discord is making key hires to build out its advertising business (DigiDay)
X / Twitter
Blocking users will soon be banned on X (Mashable)
YouTube
YouTube to Organize Creator Content by Seasons, Episodes in Nod to Traditional TV (The Wrap)
Pinterest’s new remix feature can jump-start your mood board (The Verge)
Good Reads
What Marketers Should Know About Latine Slang and Connection (AdWeek)
Social Shopping Is on the Rise—and It's Not Just Gen Z (AdWeek)
Resource: 2024 Social Media Benchmarks (DashHudson)
Good Read: Your Dumb Memes Revived One of Butt Rock's Biggest Bands (WIRED)
3 Key Steps Adobe Is Taking for Fair AI Use (LifeHacker)
An AI-powered copyright tool is taking down AI-generated Mario pictures (The Verge)
Ulta Beauty Is Launching Toy Minis of Its Bestselling Products (WWD)
The New Cheetos Collab That Has Fans Saying 'Absolutely Not' (Parade)
T.I. and Tiny Awarded $71 Million in Lawsuit Against Toy Maker: 'A Hell of a Fight' (People)
Turbulent skies of Vincent Van Gogh’s ‘The Starry Night’ align with a scientific theory, study finds (CNN)
Aubrey Plaza Says ‘Agatha All Along’ ‘Better Be’ the ‘Gayest’ Marvel Show (IndieWire)
Silence, Brand! is an internet culture and marketing newsletter compiled by unhinged brand marketing professionals—an elite army of internet idiots.
Thank you to this installment’s contributors: Ryan Benson, Dayna Castillo, Lenny Leithauser, Dejaih Smith, Janine Davis, and Benton Williams 🦀