Silence, Brand! 04.14.25
🦀 Coachella + #TradeWarTok + Kardashian x Crumbl reviews + celebs in space recap + b*tch, you better...+ home cafes on the rise + Coach x WNBA + COD 7 + licorice french manicure 🦀
tinsel, tequila, and trendy fits—OH MY 🦀
we sifted through the glitter
so you can skip the Coachella FOMO.
fringe was flying, influencers were influencing,
and brands? they were plotting.
but our newsletter is hotter than
a VIP wristband in Indio.
you know you want to dive in!!!
fresh catch:
#TradeWarTok: China is spilling the beans about your fav brands manufacturers #cutthemiddleman
Meta’s got the inside scoop on how brands can connect with Gen Z audiences
home cafes are giving coffee shops a run for their money but building community
trends:
the “b*tch, you better...” trend is taking over Twitter and spreading to IG/Threads
the “Do I look like a real boy, papa?” trend is for the babes that strictly focus on the beat
we’re adding the “Run DMC” fit check to our elevated fit check inspo folder
and don’t even get us started on…
Katy Perry, Gayle King, and other celebs went on their space mission–it lasted 3 minutes…
everybody–including kids–hates Kourtney’s cake in the Kardashian x Crumbl collab
Yo Gabba Gabba had the best Coachella set–argue with your mother!!!
you are the Beyoncé of resisting the algo,
the Charli XCX of screenshotting chaos for the group chat.
till next scroll
do us part
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we’ve evolved, so we added a paid tier!!!
freebies still drop fridays, but paid gets the full unhinged brilliance—special reports, chaos, and rare insight.
basically, you’re funding our glorious descent into crabby madness.
🦀 TL;DR: Join or be a sad little fomo crab.
Coachella Weekend 1's Best Marketing Stunt s/o
The 25 most memorable moments we saw at Coachella 2025 (LA Times)
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A Bernie Sanders surprise, a Green Day hit fest and more highlights from Saturday (LA Times)
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Benson Boone Has Perfect Clapback to Coachella Crowd’s Lukewarm Reaction to Queen Legend (Parade)
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Brand Activations: Just a few of our faves
Lady Gaga: ICONIC + #hopecore
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#Dramachella: this story has everything—girlies crying in their car, fake freckles, car camping…
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Hot Takes: Things to take in to consideration next year
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Industry: What it feels like to watch Coachella go down from influencer management POV
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Blue Origin crew including Katy Perry safely returns to Earth after space flight (The Guardian)
Six women, including Katy Perry and Gayle King, completed a trip to the edge of outer space and back from a private Texas ranch on a rocket belonging to Jeff Bezos. The women, who also included Bezos’s fiancee, Lauren Sánchez, made the trip to the Kármán line, floating weightlessly in the rocket’s capsule for three minutes before returning to Earth.
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