Silence, Brand! 06.23.25
🦀 midnight ballerinas + gayboruhoods + Lamar Jackson edits + trava stats + white shampoo + red lobster crabfest + new Cardi B + Dolly vegas residency + bonaroo refunds + "who said that?" 🦀
welcome to another week of pure internet chaos
from bedroom sports montages
to “midnight ballerinas”
the apps are once again reminding us that everything is content
(even if it’s a scam aquarium inside a jewelry store)
fresh catch:
Grindr is creating ‘Gaybourhoods’
the Pope weighs in on war via Twitter, because 2025 is wild
a Boca Raton jewelry store is getting flamed for calling a few tanks an “aquarium” 🦀
trends:
TikTokers are flexing their post-run Strava stats through gas station fridge door transitions
Lamar Jackson edits are inspiring users to film their own hand-over-camera transitions
teens are showing off their “depression rooms,” turning mess into a mental health moment
and don’t even get us started on…
“white shampoo” is trending on TikTok and it is not brand safe
how brands are still pumping out new pickle and dubai chocolate flavored things (fingers crossed we see more ube in the future) 🤞
TikTokers are using cat cutouts to explain the economy and we’re honestly learning something
see you in the fridge
TO THE LINKSSSSSSSSSSSSSS
we molted
we’re shinier now
and yes,there’s a paid tier.
freebies still hit on fridays, but paid subscribers get the full feral buffet and the kind of insight that probably shouldn't be free anyway.
🦀 TL;DR: support the crustacean brain trust or spend eternity as a fomo crab.
A little girl's original tune has gone viral on TikTok. Some are calling it the Song of Summer. (Mashable)
A little girl’s top line melody over her uncle’s beat went viral on TikTok, amassing 35.6 million views and 6.1 million likes. The video has sparked calls for the song to be released on Spotify.
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Pope Leo's Tweet About The Iran Strike Has Gone Super Viral (BuzzFeed)
Pope Leo took to Twitter to express his anti-war sentiments in response to the US strike on Iran.
Is it an Aquarium? Boca Raton Jewelry Store’s Aquarium Goes Viral (BocaMag)
What started as a family outing turned into an internet spectacle about aquarium-sized expectations. A Boca Raton jewelry store went viral after a mom on TikTok thought she was visiting a real aquarium, only to find a few fish tanks inside Diamonds by Raymond Lee. The store’s sarcastic social media responses—including posts like “Y’all are snitches” and jokes about the IRS—fueled even more backlash and confusion.
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If Your Teen’s Room Is a Pigsty, This New TikTok Trend Might Make You Feel a Little Better (SheKnows)
What started as a joke trend personifying random objects teens keep in their rooms has now evolved to teens showing their messy "depression rooms" on TikTok. It's shedding light on the potential link between messy rooms and mental health struggles, encouraging others to seek help and take steps toward improvements.
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The “Who Said That” Trend on TikTok Is the Perfect Excuse to Call Yourself Out (Distractify)
The “Who Said That” trend allows users to make bold statements about themselves or others, then turn to the camera and ask, “Who Said That?”. This trend is popular for the ability to address relatable behaviors. Examples include calling oneself out for overspending on coffee or fast food, or for needing alone time but still worrying about FOMO.
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TikTok’s "White Shampoo" Trend Is Worse Than You Think (Distractify)
TikTok’s “white shampoo” trend involves explicit content, including brief flashes of male genitalia, sparking confusion about TikTok’s moderation policies. Def not brand safe.
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“Midnight Ballerina” Is TikTok’s New Favorite Term, Thanks to Huda From 'Love Island' (Distractify)
The term “midnight ballerina” refers to a stripper or exotic dancer, popularized by Cori Williams’s 2014 novel. The term gained traction on TikTok after Huda Mustafa’s appearance on this season of Love Island USA, where her pole dancing and twerking prowess led fans to speculate about her profession.
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Explained by Kitty
TikTokers are breaking down complex topics using cat cutouts as their visual aids. Think felines acting out economics, history, and politics.
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