Silence, Brand! 07.02.25: micro-retirement, Demon Hunters, rich ppl stuff

🦀 LuluLemon vs Costco + McDonald's curly fries + baby body burger + Kenneth Cole x The Onion + Bronny James retired? + Trump perfume + RIP John Mew + American Apparel exposed + I grieve different 🦀

today’s date: July 2, 2025
aka we’re officially closer to 2050
than it is to the year 2000
take a moment with that…
we’re closer to flying Waymos and AI running for office
than Y2K and Blockbuster Friday nights

from canceled claymation chefs to
micro-retirement manifestos,
time’s moving fast
(and weird)

the internet feels it too:

fresh catch:

• Lululemon is suing Costco (maybe because Costco’s dupe is better than their main thing)

• YouTube is cracking down on ‘unoriginal’ content with their new monetization policy

• Kenneth Cole and The Onion with the next big campaign all about mental health (and it’s no joke)

trends:

• the ‘we don’t fish for the fish’ trend is showing off some real good finds *Marge Simpson voice*

• the ‘cleats on, cleats off’ photo dump is all athletes flexing their off-the-field life, and other professionals are joining in on the trend

• the ‘I grieve different’ trend is allowing TikTokers to be lighthearted/unserious but talk about serious topics as a way to cope

and don’t even get us started on…

• what’s all this talk from Gen Z about micro retirement???

• McDonald’s testing curly fries (when all we asked for was snack wraps!!!)

• Trump just dropped…a fragrance line???

let’s hit the links before 2050 gets here first!!!
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🦀📲 Viral Topics

What is a micro-retirement? Inside the latest Gen Z trend (Fast Company)
Gen Z is rethinking retirement—by taking it in mini doses. The rising trend of *micro-retirements* means career professionals are pressing pause for 1–2 weeks every year to avoid burnout and boost well-being. While it’s gaining traction (even among non-Gen Z workers), experts warn these breaks could come with long-term financial and career tradeoffs. Is unplugging worth the risk? Here's what to consider before booking your “someday” now.

@ang.elu#storytime on my early retirement 😌🪿🎧 finally get to REST for real after almost 10 full years of being employed and hustling 💚 🏷️ #minivlogs #microretirement #careerbreak #longervideos #fyp

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