BREAKING: influencer posts insensitive video, apologizes
🦀 TATTOOS?? IN MY TEXAS?? + crossing guard swag 🍦+ Birkenstock nail polish + SHOCKING: james charles makes insensitive post + Laruel Supply is OPEN! + Cheez-It x Coors Light + salty 🦶 skincare 🦀
HELLO.
ITS MONDAY.
ARE YOU PERFORMING AT A KPI-DRIVING FREQUENCY?
PROB NOT, LET’S BE REAL.
HERE’S WHAT’S GOING ON ONLINE EVEN THO U PROB SPEND THE WEEKEND DEEPLY INSIDE OF IT ALL.
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what was that…. okay, james (charles)…..
just read down below we don’t have the energy.
this is just a reminder that we are living on a planet with the geniuses who decided Birkenstock should sell nail polish… and also the studio executives (derogatory) who just greenlit a Wordle television show?
starting us off on this lovely monday morning we have a few brands doing some silly new things (which, done correctly, is always a delightful surprise).
Jif (which we do not pronounce the same as the file format [sidenote dayna does this and i’m airing out her dirty laundry while she’s hundreds of miles away from me physically - ryan]) is embracing the monstrous popularity of Asian food culture, Cheez-It is cracking open a few cold ones for its latest flavor, and Swatch really said it’s time to step it tf UP with their new luxury collab.
The platforms are also being kind to us today: TikTok is testing an ad-free version (as professional scrollers, we do see the vision), and we’re also really obsessed with the idea of per-slide carousel captions on IG.
idk, not to call it early, but this week has us feeling… optimistic? inspired, even?
let’s see how long we can keep that up for (computah make this guy supa inspired and hopeful)
for now, crack open ya coconut water (🫣) and we will, together, see what the top of the week has to offer 🦀
🦀📈 TODAY’S POLL
📲🦀 Viral Topics
I do my entire skincare routine standing on a pile of salt (Instagram)
“Salt stomping” is the latest wellness-skincare ritual taking over TikTok: standing barefoot on Epsom or sea salt while doing your nighttime skincare. Advocates say it exfoliates feet, reduces puffiness, and helps shift the body into “rest mode” before sleep. While claims about cortisol and serotonin aren’t strongly backed by science, the calming bedtime ritual itself may help train your brain to associate skincare with winding down.
🦀 personally, we prefer sand
Viral Crossing Guard Recounts Accident While Enjoying Ice Cream (Today)
Philadelphia crossing guard Jamele Ransom — who went viral for casually eating ice cream while passionately recounting a dramatic crash rescue — got the ultimate hometown moment this weekend: hyping up fans at a 76ers game. His joyful interview style and quick heroics turned him into an unexpected internet favorite almost overnight. God I Miss Joe Biden.
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Hawaiian hailed as hero for beating entitled tourist caught hurling rock at beloved seal Lani in viral video (NY Post)
A Seattle tourist is under investigation after going viral for allegedly throwing a large rock at Lani, a beloved endangered Hawaiian monk seal in Maui — then reportedly saying, “I’m rich” when confronted. The backlash exploded online after another local was filmed physically confronting him, with many Hawaiians praising the act as “justice” for the protected seal.
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James Charles issues apology over viral video mocking laid-off Spirit Airlines worker (The Independent)
Beauty influencer James Charles deleted a viral video in which he (unasked!!! unprovoked!!! unecessarily!!!) mocked a laid-off Spirit Airlines worker who sent him a GoFundMe link, then issued a shirtless TikTok apology calling his actions “stupid” and “unnecessary” and saying he regretted shaming her.
🦀 Influencers love to preach accountability until it applies to them. Even after repeated scandals, public backlash, and “apology” videos, creators like James Charles continue thriving because outrage has become part of the brand. Platforms reward attention, not integrity, and loyal fanbases often treat criticism as entertainment instead of consequence. When Charles mocked a laid-off airline employee asking for help, it exposed the darker side of influencer culture: immense wealth and influence paired with a staggering lack of empathy. Yet somehow, cancellation never sticks when algorithms, controversy, and millions of followers keep the machine running. Our favorite comments looked and sounded like “who exactly do you think gave you your career???”
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Beneficial Cucumberbits clashes with London cyclist in heated row (Independent)
Bomberdoodle Cumbahbumbah was caught in a heated roadside argument with another cyclist near London’s King’s Cross after allegedly running a red light on his cargo bike. Video of the 10-minute clash shows the actor denying repeated traffic violations while accusing the other cyclist of “verbally abusing” him. Despite the confrontation, Coomberbabo later stopped to take photos with young fans.
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🦀 Trending
🎣 Fresh Catch: Michael Jackson Bad Edit
With the Michael movie trending, this trend is new on the scene with TikTokers using it to show them about to do something monumental that they want to document.
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