Silence, Brand! 05.12.25

🦀 HORNY national parks?! + Limited Too x Vita Coco + Google's new logo + Peacock’s Office spinoff + Chicken Alfredo boomerang music™ + Touchland's $1B glow-up + drink of the summer + Beveragino x2🦀

it’s Monday again

you’ve read exactly 47 slack messages,
drank coffee that tasted like pretty pickles,
and remembered the internet took a strange turn

we’re not here to fix that
we’re just here to document the spiral

peek inside, if you dare 🦀🦀🦀

fresh catch:

• did you read the Little Caesars strategy breakdown in our recent interview?

• Vita Coco tapping into mall nostalgia with their Limited Too pop-up

• Michael Jordan got a new job as “special contributor”

trends:

• the Coconut Water Americano from @rhythmzeronyc has gone viral and crowned drink of the summer

• the ‘forgot that inside that icon’ trend is keeping Brat Summer alive in 2025

• the ‘Did someone say ‘Beveragino?‘ audio is trending again and we do indeed need our first summer beveragino

and don’t even get us started on…

• the national park accounts we noticed being extra risqué lately

• wtf is ‘Chicken Alfredo Boomerang Music???’

• who is going to play Madonna in her new biopic series? 👀

we’ll be back before the internet breaks again
until then: stay cursed & stay curious
TO THE LINKSSSSSSSSSSSSSSSSSS

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we’ve evolved, so we added a paid tier!!!

freebies still drop fridays, but paid gets the full unhinged brilliance—special reports, chaos, and rare insight.

basically, you’re funding our glorious descent into crabby madness.

🦀 TL;DR: Join or be a sad little fomo crab.

'Chicken Alfredo Boomerang Music' is the latest hyper-specific music insult (Daily Dot)
A new trend in music criticism has emerged, with terms like "Chicken Alfredo Boomerang music" being used to describe specific styles of songs, shaping how people talk about and categorize music online. These hyper-niche musical insults, similar to “coworker music” popularized on platforms like Twitter and TikTok, serve as instant cultural shorthand for music fans in the saturated online space.

@notprzmChicken Alfredo Boomerang Music!!?!?!? #trendanalysis #trendprediction #chickenalfredoboomerangmusic #musicmarketing #marketing #fyp

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