Silence, Brand! 06.02.25

🦀 IG comment filters + Jonathan Anderson at Dior + Grindr update + RIP Joann Fabrics + Dunkin’ x Stoney Clover + scripps spelling bee + viral career: horseshoeing + stay-at-home sons 🦀

it’s officially June!!!
aka Happy Pride Month 🦀🏳️‍🌈

this means brands are dusting off
their rainbow logos
it’s the corporate scramble
for queer clout

but we’ve got a surprise for you this week:
tomorrow we’re going live on Substack!!!
join us for our first live & we’ll be talking all about
the latest trends and internet culture

you’ll want to be caught up before we spill, so
let’s crack into it…

fresh catch:

• TikTok thinks making a fan edit of yourself will make the saddies go away because even baddies get saddies (Jon Jonas’ words, not ours)

• Gigi Hadid will have anklets trending all Summer 2025 with new Havaianas collab

• big news from Dior with Jonathan Anderson named as sole Creative Director

trends:

• the “perfect couple” trend comes with an unexpected plot twist

• this Ariana Grande pose is going viral on TikTok, but people are doing it in the strangest places!!!

• the ‘here fishy fishy fishy’ trend will have you surprised by who the fish is 👀

and don’t even get us started on…

• Grindr’s new spicy live feed feature

• Knicks fan who paid Etsy witch to cast a spell for them to beat the Pacers–spoiler: it didn’t work

• Patti LuPone shaking up the Broadway community just before the Tonys

remember: see you at the Substack live!!!
come for the chaos, stay for the commentary

for now…
TO THE LINKSSSSSSSSSSSSSSS

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ohmaryplay

A post shared by @ohmaryplay

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we’ve evolved, so we added a paid tier!!!

freebies still drop fridays, but paid gets the full unhinged brilliance—special reports, chaos, and rare insight.

basically, you’re funding our glorious descent into crabby madness.

🦀 TL;DR: Join or be a sad little fomo crab.

Feeling down? TikTok says: Make a fan edit of yourself (Fast Company)
TikTok's latest trend encourages users to create "fan edits" of themselves. This confidence-boosting phenomenon involves transforming personal videos with dramatic music, glowing filters, and "fan-cam" energy, allowing individuals to experience themselves as their own favorite celebrities.

@adamslifestylexo#CapCut

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