Silence, Brand! 06.09.25
🦀 LA ICE protests + WWDC ‘25 + Tony Awards + Diet Cherry Coke comeback + Coco Gauff wins French Open + Kylie’s implant specs + Chanel's recycling + J Balvin’s eyewear brand + i feel so Sigma 🦀
it’s manic monday 😵💫 🦀
everything–including the internet–is moving like a Waymo (aka hell on wheels)
from Khaby’s ICE detention to protests flooding LA streets,
we’re starting to think the class of 2100 will fail U.S. history exams,
especially with memes and the president’s tweets
as primary source material.
Apple dropped upgrades,
Kylie spilled implant specs,
TSA had to remind us a Costco card isn’t a passport,
and did we mention we’re going live tomorrow??? 👀
(don’t miss us again!!! see you at 4PM PST / 7PM EST on Substack & LinkedIn)
here’s what’s clogging the feed…
fresh catch:
what is Apple bringing to the table? based on their WWDC 2025 Live event–a whole lot!
another celebrity-founded brand is born: J Balvin’s takes eyewear with Nrgy
Chanel is getting into recycling, but why???
trends:
the ‘I feel so Sigma and…’ trend is showing what brings out TikTokers’ soft side
the ‘“I drank a beer”’ trend is showing what everyone’s obsessive tendencies are
the ‘do a twirl’ trend is so cute and no AI needed to make this masterpiece
and don’t even get us started on…
Kylie Jenner shared her implant specs when an influencer/fan asked nicely, and everyone is appreciating the honesty
people are trying to use their Costco cards as travel ID–why are y’all like this???
a girl had a tantrum about not getting Toblerone chocolate (spoiler: it was a PR stunt)
heads up,
claws out,
look both ways before you scroll,
in today’s online traffic, no one’s safe 🦀 🛑
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we’ve evolved, so we added a paid tier!!!
freebies still drop fridays, but paid gets the full unhinged brilliance—special reports, chaos, and rare insight.
basically, you’re funding our glorious descent into crabby madness.
🦀 TL;DR: Join or be a sad little fomo crab.
Protests intensify in Los Angeles after Trump deploys hundreds of National Guard troops (AP News)
Protests erupted in Los Angeles after Trump deployed National Guard troops in response to civil unrest. Demonstrators are calling it an escalation, while critics warn of rising tensions and suppression of dissent.
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Khaby Lame detained by ICE: TikTok star has left the US (USA Today)
TikTok’s most-followed creator, Khaby Lame, has reportedly been detained by ICE amid Trump’s revived immigration crackdown. Fans and fellow creators are rallying online under #FreeKhaby, calling the move politically charged and unnecessary.
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Kylie Jenner Shared Her Exact Boob Job Details — Here’s What They Mean (Elle)
Kylie Jenner recently revealed details about her breast augmentation on TikTok, sharing that she opted for 445 cc silicone implants with a moderate profile and placement half under the muscle. This transparency in discussing her cosmetic procedures reflects the evolving attitudes towards plastic surgery and may provide insight for those considering similar enhancements.
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Apple WWDC 2025 Live: iOS 26, Updates to Apple Intelligence, Mac OS, iPadOS (CNET)
Apple's WWDC 2025 unveiled a new Liquid Glass design for iPhone, iPad, Apple Watch, Mac, and more, with a public beta available in July and a full release in the fall. The event also featured updates such as MacOS's Preview app coming to iPad, upgrades to iPadOS Files app, and new features for VisionOS 26 and WatchOS 26.
TSA ban Costco cards as travel ID (Newsweek)
The Transportation Security Administration (TSA) has clarified on social media that Costco cards do not count as REAL ID, emphasizing the need for a REAL ID or other valid identification for airport security and federal building access.
China maths genius opens first social media account, gains 23 million fans in 5 days (SCMP)
Chinese math whiz Wei Dongyi has launched his first social media account, gaining 23 million followers in just five days, despite his preference for a simple, offline life focused on research and teaching. His appearance and dental health have sparked widespread attention, but Wei remains dedicated to his academic pursuits and radio listening.
Fans Are Livid After This Man Complains About $120 Date Hug (Delish)
The debate over dining etiquette continues as a viral Reel sparks discussion about who should pay for a date, with many commenters advocating for a fun and low-pressure dating experience with minimal expectations. Some suggest going Dutch, while others emphasize that spending money should not guarantee anything in return.
Why a Minneapolis neighborhood sharpens a giant pencil every year (AP News)
In Minneapolis, over 1,000 people gathered for the annual sharpening of a 20-foot-tall pencil sculpted from a damaged oak tree, turning the event into a community spectacle complete with music and pageantry. The hosts, John and Amy Higgins, envisioned the oversized pencil as a whimsical piece of pop art to bring the community together, with the sculpture getting shorter each year as it's sharpened, symbolizing renewal and sacrifice.
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Viral 'Tantrum Girl' with 5.3M Likes on TikTok Was All a Toblerone Stunt (DesignRush)
That viral “tantrum girl” meltdown? Turns out it was all a marketing stunt by Toblerone. The clip of a girl dramatically collapsing in public racked up 5.3M likes on TikTok—before being revealed as a promo for the brand’s new “The Peak of Emotion” campaign. Just another day on the internet where chaos sells chocolate.
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EDM artist Zeds Dead hosted a surprise pop up performance at the iconic Canter’s Deli in LA (TikTok)
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Fancy Nancy Outfits
Fancy Nancy aesthetic fits are trending. This has been bubbling since the end of Q1. However, based on the Pinterest Predicts Report's Dolled Up trend, this maximalist vibe was 100% expected for 2025.
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