Silence, Brand!

Silence, Brand!

Share this post

Silence, Brand!
Silence, Brand!
Silence, Brand! 07.07.25: welcome back Tiny Chef, mullet mania, Popémon

Silence, Brand! 07.07.25: welcome back Tiny Chef, mullet mania, Popémon

🦀 TIKTOK M2 + summerween + Love Island USA drama + Philly trash strike + Lego x F1 + vtubers at dodgers stadium + bacon Cinnamon Toast Crunch + Goldfish carwash + who is Soham Parekh? 🦀

Jul 08, 2025
∙ Paid
10

Share this post

Silence, Brand!
Silence, Brand!
Silence, Brand! 07.07.25: welcome back Tiny Chef, mullet mania, Popémon
1
Share

we hope your weekend was restful
we know you’re so glad to be back (lol)
and we’re glad you’re here with us /srs 🦀

🤿 need a good read to ease back in? ⬇️
our latest 🫧 Deep Dive 🫧 explores
why BTS content is taking over your fyp,
and how it’s shaping our dying internet 👀

Silence, Brand! Deep Dive

Silence, Brand! Deep Dive: How our content innovations design their own obsolescence

benton williams 🐛 and 🦀 Anonymous Crab 🦀
·
Jul 3
Silence, Brand! Deep Dive: How our content innovations design their own obsolescence

Styles of content like BTS and EGC are familiar, but over the past several months, they’ve acquired a certain social function as “proof of humanity,” defining a macrogenre I’m calling CAPTCHA Content for two reasons...

Read full story

if you were lucky enough to truly unplug
and eat a few hotdogs (or 70.5), 🌭
we’re here to get you up to speed 🔌⚡️

and there’s a LOT to talk about
like, we could fill an issue with
the Love Island drama alone!

in BIG news:

  • American TikTok is inbound
    the code name is M2, and we’re not sure if that's short for “mark II” or something more sinister 🦀

  • Tiny Chef is SAVED! 🤩
    truly a testament to the power of publicly shaming your employer

  • TikTokkers are using Veo 3 to make racist & copyright-ignorant content
    days without AI-related incident: 0

anime is now certified mainstream™ according to netflix 🙂‍↕️
and manga is now a certified oracle™ according to Japanese airlines 😧

but our childlike wonder goes further than our love for animation:
(we say it a lot, but 2025 is truly all about play + escapism)

  • lego is building F1 trophies

  • adult arcades (for more than just gambling) are BACK 🕹️
    thank you, charles

  • goldfish is sponsoring your next car wash?
    sure! why not! they’re the reason all those crumbs are back there in the first place

we’re warming up to tell you what’s trending… 🏋

  • one crab, two outfits 🦀👗🩳
    (no, it has nothing to do with that... we verified.)

  • you thought TikTok was going to let a trend die? #holyairball
    (this evolution is all about heartbreak 💔)

  • allow us to crab out for a moment, bc:
    BEACH TREND ALERT 🚨🏖️🦀
    (working at the pyramids? these TikTokkers are the pyramids.)

that’s just the tip of the iceberg, baybee!
we’re getting ready for a full week, so
”drink some water and [dive in] when you’ve calmed down” :P

michaelsstores
A post shared by @michaelsstores
Loading...

🦀 Free Fridays are cool… but paid subscribers get access to the full feral buffet of insights in our paid Monday/Wednesday issues 🦀

🦀📲 Viral Topics

TikTok building new version of app ahead of expected US sale, The Information reports (Reuters)
TikTok is reportedly developing a U.S.-specific version of its app as it prepares for a potential sale to American investors. This move comes as President Trump announced plans to begin talks with China about the platform’s future, signaling a new phase in the ongoing TikTok saga.

@therealcornpopPer the Information, I am NOT having a good time
Tiktok failed to load.

Enable 3rd party cookies or use another browser

Keep reading with a 7-day free trial

Subscribe to Silence, Brand! to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 LOUDMOUTH
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share