Silence, Brand! 07.09.25
🦀 "Do it, Lady!" + Pinterest Men's Trends + HBO Max is BACK(?!) + EVERYONE gets an AI browser + “If that’s okay with everyone?” + TikTok takes Recording Academy + Angel Reese stays winning 🦀
“DO IT LADY!” 🦀 [all the crabs and Chit stans shout in unison] 🦀
happy wednesday from the depths of the internet
here’s a to do list for the rest of the week:
✅ dont forget that tomorrow google will start ranking IG content in search. this update has BIG implications for discoverability and brand SEO strategy (sounds like IG analytics are gonna be lookin good for june! probably? idk?! wee!! yay!!!)
✅ friday is free slurpie day at 7/11 [peep the spot from mischief]
✅ cope with late stage capitalism by enjoying dank memes and some silly goofy haha’s
heres the new new:
Time magazine dropped their list of 100 most influential creators … NGL a few were surprising, but this is a serious resource
a tiktoker created a self-checkout yard sale complete with qr codes and a ring camera. no small talk. no haggle. just vibes.
pinterest dropped their first mens trend report
the brands were _Busy_ coming out of the fourth of july weekend and they’re off to the races for H2
lots of brand drops this week from panera, mcd’s, crayola, touchland, crocs, and MANY MORE!!!
the audio on this first one will have your ear worms getting ear worms:
🍔 “it’s burger! what? what?”
a chaotic sandwich audio from teen titans go is now the soundtrack for cats, edits, and existential dread🧃 “congrats to whoever got to bounce on it in 1997”
90s thirst trap edits of young jimmy fallon, adam sandler, and christian slater are sending people into a spiral (as is their right)🧍♂️ “if that’s okay with everyone?”
this low-stakes tweet-turned-tiktok trend has people asking for permission to do things like eat a cookie or crack open a fridge ciggy
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anyway!! on to the linkSsssss!
🦀📲 Viral Topics
TikTok Star Olivia Dunne Admits She Was Rejected by New York Co-op Board After Making All-Cash Offer on Babe Ruth’s $1.6 Million Former Home (Realtor)
Gymnast and TikTok star Olivia Dunne was rejected by a New York co-op board after making an all-cash offer on Babe Ruth's former $1.6 million apartment, despite her celebrity status and financial capability. The rejection left her disappointed, and she advised her followers to steer clear of co-op buildings due to their challenging approval process.
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Why Parents Should Pay Attention to the ‘I Grieve Different’ TikTok Trend — & What It Might Reveal About Your Teen (SheKnows)
Teens on TikTok are participating in a new trend called "I grieve different," using Kendrick Lamar's song to reveal unexpected realities in their lives. While some videos are lighthearted, others are raising concerns about normalizing problematic behaviors, such as disordered eating.
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The latest “bathroom camping” TikTok trend is making users question everything (Cyber News)
A new TikTok trend called “bathroom camping” has gone viral, showing users retreating to bathrooms as a coping mechanism for stress, anxiety, or emotional overwhelm. While some videos play it for laughs, others reveal deeper trauma responses and childhood experiences that made the bathroom feel like the only safe space.
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Gen Z are sharing their 'unemployed' struggles in viral job hunt TikTok trend (Indy100)
Unemployed Gen Z individuals are using TikTok to candidly share their struggles in finding jobs amidst increased competition and the rise of artificial intelligence. In the UK, one in eight young people are not in work or education, and in the EU, the unemployment rate among young people aged 15-24 is increasing, while in the US, unemployment among college graduates is higher than the national average.
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TikToker's share funny and ironic experiences with 'you look happier' trend (Indy100)
TikTok users are sharing what makes them happy in a trend using Taylor Swift's song "You Belong With Me." From full bellies to giving up on men, people are revealing their sources of cheerfulness in humorous and relatable videos.
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'Do it lady!': How Chit became TikTok’s awkward office hero (Mashable)
The character Chit, created by improv comedian Jay Renshaw, has become a viral sensation on TikTok with catchphrases like "Do it lady!" and "black purse." The nerdy and awkward office character has garnered millions of views and a dedicated fanbase.
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The 4th Of July TikTok Drama, Explained (Spoon University)
A TikTok video went viral after a woman shared her negative experience at a 4th of July party, where she felt unwelcome and humiliated by the hosts. The situation escalated with half-hearted apologies, police involvement, and conflicting accounts from both parties, sparking a debate among TikTok users about the appropriate behavior for hosting a new neighbor at a gathering.
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TIME Launches Inaugural TIME100 Creators List Featuring Most Influential Creators (NetInfluencer)
TIME has launched its first-ever TIME100 Creators list, spotlighting 100 influential digital creators shaping culture, commerce, and conversation across platforms like TikTok, YouTube, and Twitch. The inaugural issue features Twitch star Kai Cenat on the cover and includes categories like Titans, Leaders, and Entertainers, with honorees ranging from Charli D’Amelio to Joe Rogan. TIME underscores the creator economy’s explosive growth and cultural relevance, calling these individuals the new drivers of public influence, business innovation, and global attention.
Good Read: “I Love You. Send Bitcoin.” Inside the Billion-Dollar Celebrity Impersonation Scam (Hollywood Reporter)
🦀📈‼️ Trending
I’m having a meltdown
TikTokers are using an audio that flips between Bill Hader screaming “I’m having a meltdown!” and the cheerful tune “The things that bother you never bother me.” Sometimes paired with a CapCut filter of Hader’s face, the trend captures the emotional whiplash of pretending you’re fine when you’re absolutely not.
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